Brundtland was elected Director-General of the World Health Organization in May 1998. In this capacity, Brundtland adopted a far-reaching approach to public health, establishing a Commission on Macroeconomics and Health, chaired by Jeffrey Sachs, and addressing violence as a major public health issue. Brundtland spearheaded the movement, now worldwide, to achieve the abolition of cigarette smoking by education and persuasion. Under her leadership, the World Health Organization was one of the first major employers to require freedom from tobacco addiction as a condition of employment.
On 18 July 2007 in Johannesburg, South Africa, Nelson Mandela, Graça Machel, and Desmond Tutu convened a group of world leaders to contribute their wisdom, independent leadership and integrity to tackle some of the world's toughest problems. Nelson Mandela announced the formation of this new group, The Elders, in a speech he delivered on the occasion of his 89th birthday. Archbishop Tutu will serve as the Chair of The Elders. The founding members of this group include Brundtland, Graça Machel, Kofi Annan, Ela Bhatt, Jimmy Carter, Li Zhaoxing, Mary Robinson and Muhammad Yunus.
“This group can speak freely and boldly, working both publicly and behind the scenes on whatever actions need to be taken,” Mandela commented. “Together we will work to support courage where there is fear, foster agreement where there is conflict, and inspire hope where there is despair.”
The Elders will be independently funded by a group of Founders, including Richard Branson, Peter Gabriel, Ray Chambers; Michael Chambers; Bridgeway Foundation; Pam Omidyar, Humanity United; Amy Robbins; Shashi Ruia, Dick Tarlow; and The United Nations Foundation.